Strategic Design Leadership That Delivers Results

My Approach: Player-Coach Leadership

Most design directors choose between being strategic leaders or hands-on creators. I refuse to choose. As a “player-coach,” I build and mentor high-performing design teams while staying deeply involved in the creative work that drives results.

Industry Expertise That Spans Sectors

Healthcare | Quest Diagnostics
Transforming patients’ and healthcare professionals’ experiences through accessible, intuitive design systems that serve millions of users while meeting strict compliance requirements.

Financial Services | Synchrony Financial
Creating finance-specific design components and experiences that build trust and drive conversions in highly regulated environments.

eCommerce & Technology | Adobe, PayPal, Autodesk
Designing user experiences that directly impact revenue, from 63% conversion increases to seamless checkout flows.

Education | Texas International Education Consortium
Building brands and digital experiences that connect global audiences and drive international partnerships.

My Design Philosophy

User-Centered, Business-Driven
Every design decision starts with user needs, but it must deliver measurable business value. Beautiful design that doesn’t drive results isn’t strategic.

Systems Thinking
Individual components are just the beginning. I architect comprehensive design systems that scale, evolve, and empower teams to create consistently excellent experiences.

Inclusive by Design
Accessibility isn’t an afterthought—it’s fundamental to creating experiences that work for everyone while often improving usability for all users.

Data-Informed Creativity
Gut instincts and creative vision matter, but they’re most powerful when backed by research, testing, and measurable outcomes.

Beyond the Resume

When I’m not designing or leading teams, you’ll find me exploring new creative technologies, mentoring emerging designers through industry programs, or practicing my unicycling (because balance is everything in design and life). I believe in staying curious, learning continuously, and sharing knowledge that helps our entire industry grow.

I’m also passionate about the intersection of design and business strategy—how thoughtful design decisions can drive not only user satisfaction but also genuine business transformation.

Let’s Create Something Exceptional Together

Whether you’re looking for a Design Director to transform your team, a strategic partner to tackle complex challenges, or a creative leader to drive your next major initiative, I’d love to explore how we can work together.